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Research pitching

1. Preparation

In preparation for the course please think about these questions (based on Nygaard 2008):

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  1. Researcher to researcher What do you have that will appeal most to another researcher? What is this researcher’s discipline? What about researchers in a different (relevant) discipline?
  2. Researcher to user group What could be the ”real-world” user group for your research? Practitioners (such as doctors), decision-makers, business and industry? What about your work would be most relevant to this group?
  3. Researcher to layperson What about the general public? If you were to write an opinion piece for your local paper, what would you focus on?

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2. Audience analysis


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